WEB MARKETING

THE "build it and they will come" mentality for your business Web site is a great dream, unfortunately it doesn't work. If you're using your site to market your business, you need to market your Web site. People will never find your site unless you let them know you are there.

So after your site has been completed and published to the Web, there are several things you must do to market your site. First and foremost, make sure that you include your web site address (www.your-site.com) on everything you can think of including:

  • letterhead, envelopes, fax cover sheets, business cards, brochures and every printed material your company produces
  • company vehicles, signs, billboards
  • printed advertising such as news papers or magazines
  • press releases
  • answering machine message for after hours callers
  • radio and TV commercials
  • news letters and bulk emails
  • and last ... search engines

MORE ONLINE MARKETING

MORE information and samples on the following Business Marketing Strategies will be coming soon. Web We Weave will also be offering a special package promotions on the cusomization of all the marketing strategies you see on this page. For more information, call Web We Weave at 602-774-0688.

>> Viral and Social Marketing
Every business should have a viral marketing campaign which includes the implementation of every key social network including Facebook, MySpace, Twitter, YouTube and more. Web We Weave can create and customize all of your social networking accounts so that they are picked up by search engines and RSS feeds.

>> Google AdWords
AdWords is Google's flagship advertising product that offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. AdWords is a great and inexpensive way to be seen via primary advertising with the Google search engine.

>> Google Calendar
If your company or organization markets through events, parties, socials or meetings, Google Calendar is a must. Your events show up immediatley in the Google Search engine when someone types in keywords that refer to the event.

>> Print-on-Demand Clothing & Gifts
Web We Weave can create and manage your 'Print-On-Demand' clothling and gift line. This is where folks from all walks of life gather online to create, sell, and buy T-Shirts and other "print-on-demand" products. It's called user-generated commerce, and Web We Weave uses the leader.

>> Bulk Email Blasts and News Letters
Send out weekly, monthly or quarterly with a newsletter about a topic of interest to your subscribers. General attributes of newsletters will include news and upcoming events of the related organization, as well as contact information for general inquiries. But the most important aspect of a bulk email news letter is that it keeps your business in front of your patrons.

>> Blogging for Business and Information
Set up by Web We Weave but maintained by the client with regular entries of commentary, descriptions of events, or other material such as graphics or videos that concern your business or organization. Blogs can either be used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes called corporate blogs.


PROFESSIONAL SEARCH ENGINE OPTIMIZATION

Web We Weave specializes in Search Engine registration and optimization for every type of business and offers three different Search Engine strategies you can choose from.

GOOGLE REGISTRATION ... $99.00
Registration with the Google Web crawler includes detailed site mapping, robot files and other tools that help Google index your site. We also provide additional registration with the Google Maps Business Listing which provides hours of operation, logo, photos, and other business details. Web We Weave creates for you a detailed site map and optimizes your site with the proper META tags on all the primary pages of your site. The Google Website Optimizer automatically tests different site content in order to maximize visitor conversion rates.

BULK ROBOT REGISTRATION ... 199.00
Everything in our Google Search registration listed above plus our professional submission to over 250 of the most popular search engines and directories! At this stage, we'll also include an advanced meta tag generator for each page of your Web site. The more sites that link to your Web site will ensure you a greater success of reaching the top of all the search engines.

ONGOING SEARCH ENGINE REGISTRATION ... $599.00
Registering your site every 35 to 40 days with all of the search engines has shown to put sites closer to the top of the search engine list. We have an ongoing strategy that registers your site with 10,000 search engines every 35 to 40 days for an entire year and also includes ongoing management of your Google registration and ensures the best listing.


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